A regular clean keeps a home level. A deep clean changes where the level is. It is the one to book when a home has not been cleaned in a while, before a regular schedule starts, or when you want it back to how it was.
A deep clean is where most homes start. If yours is already on top of things, regular house cleaning keeps it there for less. If the dust is from building work rather than daily life, that is post construction cleaning, and it only works once the trades have finished.